About Rooted

A studio with deep roots and a wide horizon.

Rooted Design Company was built from decades of experience in website design, branding, marketing, and business support, bringing thoughtful strategy and creative direction together in one grounded place.

A misty path through tall North Idaho evergreens

The Rooted Story

Built from years in the field — quite literally.

Rooted Design Company blends design, strategy, real estate knowledge, local SEO, AI tools, and practical business systems into one calm, capable studio. After years of building brands and websites for clients across industries, we wanted a name and home that reflected what we'd come to believe most: that great work is grounded work.

We're inspired by the place we live. North Idaho's pace, its evergreens, its quiet luxury — they shape how we design, write, and build systems for the people we serve.

The Team

The people behind Rooted.

Rooted brings together creative direction, website strategy, real estate knowledge, marketing support, operations, and practical systems to help businesses grow with clarity and confidence.

Jenny Kimber

FOUNDER • CREATIVE DIRECTION & WEB STRATEGY

Inspired by creativity, connection, and helping businesses grow with confidence, Jenny brings more than 20 years of experience in website development, branding, digital marketing, and business support, paired with hands-on experience in luxury-level real estate marketing. Her background gives Rooted a unique blend of creative polish and practical strategy, helping clients build a presence that looks beautiful, works clearly, and supports the way their business actually runs.

Maegan Barrett

OPERATIONS • REAL ESTATE SYSTEMS & CLIENT SUPPORT

Rooted in North Idaho and inspired by growth in all its forms, Maegan blends years of experience in real estate, marketing, and transaction management with a passion for flowers, gardening, family, and small business. Through Rooted, she helps businesses grow intentionally while bringing organization, care, community, creativity, and strong foundations to the client experience.

Who We Serve

Small businesses & real estate professionals — nationwide.

✦Small business owners
✦Realtors & real estate teams
✦Local service businesses
✦Entrepreneurs & founders
✦Brokerages and recruiting leaders
✦Agents who want to actually use BoldTrail

What Makes Rooted Different

Design that's beautiful and built to work.

✦Strategy-first approach, not template-first
✦Real estate fluency baked in
✦Practical systems behind the pretty design
✦Clear, warm communication throughout
✦Timeless taste over short-lived trends

Let's Grow Your Presence